Plant for Peace

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    Plant For Peace

    IMPACT GOAL - OUR ETHOS · HELPING GOOD TO GROW - AFGHANISTAN
  • slidebg1

    Plant For Peace

    IMPACT GOAL - OUR ETHOS · HELPING GOOD TO GROW - AFGHANISTAN

Plant For Peace

Plant for Peace is an initiative designed specifically to assist rural communities and smallholder farmers in conflict and post conflict territories around the world to achieve food security and sustainable economic development thereby contributing to stability by empowering communities to become self sufficient through sustainable agriculture and trade.

Plant for Peace does this by creating demand for locally grown produce through developing and selling Plant for Peace own brand value added products and organising community to international supply chains of the farmers produce required for these products.

HRH Princess Basma bint Ali
 

“I have always believed that without hope we have nothing. When James Brett began explaining to me about “Plant for Peace” I realized that, here is a courageous man who has turned the notion of Hope from an ethereal concept into a living reality.

Plant for Peace is a testament to how easily we can heal old wounds and build a better and brighter future for all humanity. What more appropriate fruit than the fruit of paradise to start with. It is an honour and privilege for me to serve on the International Steering Group.”

General The Lord Richards of Herstmonceux
GCB CBE DSO

“Plant for Peace is a great example of the culturally sensitive, genuinely comprehensive innovation Afghanistan and its war-weary population need. I have high hopes of it and urge your support.”

THE PLANT FOR PEACE SOCIAL IMPACT GOAL - OUR ETHOS

The Ethos of Plant for Peace is that we ensure all our products offer the consumer personal well being through healthy ingredients and social well being through the Plant for Peace social impact goal of “For every product sale we plant a tree for you”

HELPING GOOD TO GROW - AFGHANISTAN

At Plant for Peace we want to change the lives of farmers around the world that through conflict are trapped in poverty and hence have no alternative but to grow illegal crops like opium. We decided the best way we could help was to create value-added food products, purchasing the farmers produce and then donating a tree back to the farmers from every sale of our value-added products. Our sustainable model adds up big time. A healthy £1.20 fruit bar purchased in a supermarket generates at least $700 worth of fruit for the farmer over the trees lifespan and as demand for our products grow so does the demand for more of the farmers produce. Everyone’s a winner helping good to grow.

1. PRODUCE SOURCED FROM AFGHAN FARMERS