Social Impact

Introduction

Plant for Peace is an initiative designed specifically to assist rural communities and smallholder farmers in conflict and post conflict territories around the world to achieve food security and sustainable economic development thereby contributing to stability by empowering communities to become self sufficient through sustainable agriculture and trade.

Plant for Peace does this by creating demand for locally grown produce through developing and selling Plant for Peace own brand value added products and organising community to international supply chains of the farmers produce required for these products.

THE PLANT FOR PEACE SOCIAL IMPACT GOAL - OUR ETHOS

The Ethos of Plant for Peace is that we ensure all our products offer the consumer personal well being through healthy ingredients and social well being through the Plant for Peace social impact goal of “For every product sale we plant a tree for you”

HELPING GOOD TO GROW - AFGHANISTAN

At Plant for Peace we want to change the lives of farmers around the world that through conflict are trapped in poverty and hence have no alternative but to grow illegal crops like opium. We decided the best way we could help was to create value-added food products, purchasing the farmers produce and then donating a tree back to the farmers from every sale of our value-added products. Our sustainable model adds up big time. A healthy £1.20 fruit bar purchased in a supermarket generates at least $700 worth of fruit for the farmer over the trees lifespan and as demand for our products grow so does the demand for more of the farmers produce. Everyone’s a winner helping good to grow.

1. PRODUCE SOURCED FROM AFGHAN FARMERS

PLANT FOR PEACE LAND USE STRATEGY - AFGHANISTAN

In Partnerships together our goal is to plant 1,000,000 hectares and generate economic sustainability for the agrarian community of Afghanistan. After 12 years, tree planting from sales of Plant for Peace products, supply of ingredients to major food companies, food security and forestry will generate up to $1.5 billion per annum for the agrarian community.

Will generate economic sustainability through sales of Plant for Peace Products. On average, the 1 million hectares will generate $7,000 plus per hectare per year.

Will be mainly applied to develop and maintain the total cultivated land, generate inputs for livestock, and provide long term income potential (i.e. timber)

Will be self-sustaining, but will not generate notable profits, i.e. the sales will cover input and labour cost.

TREE PLANTING OPIUM COMPARISON

  Opium tree Planting
Hectare 183,000 * 1,000,000
Revenue $567m * $1,500m

*source: UNODC Afghanistan Opium Survey 2015

BENEFIT OF TREES TO THE COMMUNITY

  • Fruit trees create shade so intercropping with opium is not possible
  • Fruit trees bear high value produce compared to agriculture produce creating a better income than opium for the farmers
  • High value tree crops offer the possibility of creating a more diverse range of value added food products.

TREE PLANTING PROGRAMME BASED ON PRODUCT SALES

The social impact model of Plant for Peace is that “for every sale of a food product we plant a tree”. The following chart projects the number of trees Plant for Peace will plant in Afghanistan per annum, over the next 5 years, based on Plant for Peace product sales globally.

REVENUES FROM TREES - POTENTIAL

Based on the projected sales of Plant for Peace products, after 5 years, Plant for Peace will have planted trees in Afghanistan covering an area of 1,000,000 hectares. It takes approximately 5 years for the trees to produce a significant harvest, so as of year 10, the initial 5 years tree planting will generate revenues that contribute to the agrarian community of Afghanistan of approximately $700 million which is more than the revenue received by the farmers from opium production. After a further 8 years there will be an additional revenue for the agrarian community of $800 million from the timber.

PLANT FOR PEACE - CARBON OFFSET

In line with figures from the United Nations Framework Convention on Climate Change (UNFCCC) Kyoto Protocol, every tree planted offset one tonne of carbon emissions throughout the trees lifespan. Plant for Peace aims to plant 350 million trees in the next 5 years in Afghanistan which equates to 350 million tonnes of carbon emissions.

The carbon footprint of a UK household is 20 tonnes per annum, so the Plant for Peace tree planting programme in Afghanistan will carbon offset the entire United Kingdom for a period of over half a year.

The Kyoto Protocol states the goal of the EU is to reduce its carbon emissions by 21% over 15 years. The Plant for Peace Tree planting programme in Afghanistan alone will fulfil 1/8th of that goal for the United Kingdom.

AMOUNT OF TREES TO PLANT

FARMERS REVENUE PER ANNUM (USD)

JOB CREATION - PLANT FOR PEACE FOUNDATION

Plant for Peace Foundation is establishing a national network of Community Groups in Afghanistan that will supply Plant for Peace with ingredients and is also overseeing the Tree Planting programme to plant the trees generated from Plant for Peace Product sales

JOB CREATION

The goal of Plant for Peace in Afghanistan is to commercialise and industrialise the horticulture sector. The largescale creation of jobs is inevitable with the Plant for Peace strategy ensuring markets for Afghan farmers produce and establishing supply chain infrastructure facilities in readiness for export to produce the range of Plant for Peace value added products. The Plant for Peace strategy creates this need for supply chain businesses to be established including grading / packing facilities, cold storage facilities and logistic operations creating a diverse range of jobs across the country.

COMMUNITY GROUPS

The Plant for Peace Foundation Community Groups will ensure large amounts of Afghan produce is readily available for export. The Community Groups will supply the following produce, Pomegranate, Mulberry, Raisin, Apricot, Fig, Melon, Almond, Walnut, Pistachio and Pine Nut

Plant for Peace Foundation is funded by the Department of International Development (DFID), which is a part of the British Government.

PLANT FOR PEACE POMEGRANATE LEAF COMMUNITY GROUP SUPPLY CHAIN

1. Farmers grow, harvest and dry Pomegranate Leaf

2. Farmers deliver Pomegranate Leaf to Community Group Office & Storage Facility

3. Community Group Office gives the farmer a receipt for Pomegranate Leaf and logs the same in the Community Group Database

4. Community Group staff sieve / clean and vacuum pack the Pomegranate Leaf

5. Plant for Peace carries a quality standards check and purchases the Pomegranate Leaf from the Community Group. Community Group pays the farmers

6. Community Group puts the Vacuum Packed Pomegranate Leaf in cartons, labels the cartons, puts the cartons on pallets, shrink wraps the pallets

7. Plant for Peace organises logistics, transport company collects the Pomegranate Leaf from the Community Group Storage Facility

8. Transport company delivers Pomegranate Leaf to Herbal Tea production facility in UK

9. Production facility produces Plant For Peace Herbal Tea

10. Supermarket orders Herbal Tea from Plant for Peace

11. Plant for Peace implements a media campaign highlighting the work of the Community Group, CARD-F, Afghan Ministry of Agriculture, DFID/British Embassy Kabul and Plant for Peace

12. From the sale of every box of Herbal Tea Plant for Peace will purchase tree cuttings from the farmers and plant them in the Plant for Peace nursery in Kandahar. When the tree cuttings are one year saplings, Plant for Peace will donate them to the farmers

THE PLANT FOR PEACE PRODUCTS THAT GENERATE TREES THROUGH SALES

Fruit bars

7 flavours in 2 formats - Single bars & Multipacks

Raw Cocoa Coated Mulberry

6 flavours in 3 formats, 28g bags, 56g & 224g pouches