Plant for Peace is an initiative designed specifically to assist rural communities and smallholder farmers in conflict and post conflict territories around the world to achieve food security and sustainable economic development thereby contributing to stability by empowering communities to become self sufficient through sustainable agriculture and trade.
Plant for Peace does this by creating demand for locally grown produce through developing and selling Plant for Peace own brand value added products and organising community to international supply chains of the farmers produce required for these products.
The Ethos of Plant for Peace is that we ensure all our products offer the consumer personal well being through healthy ingredients and social well being through the Plant for Peace social impact goal of “For every product sale we plant a tree for you”
At Plant for Peace we want to change the lives of farmers around the world that through conflict are trapped in poverty and hence have no alternative but to grow illegal crops like opium. We decided the best way we could help was to create value-added food products, purchasing the farmers produce and then donating a tree back to the farmers from every sale of our value-added products. Our sustainable model adds up big time. A healthy £1.20 fruit bar purchased in a supermarket generates at least $700 worth of fruit for the farmer over the trees lifespan and as demand for our products grow so does the demand for more of the farmers produce. Everyone’s a winner helping good to grow.
1. PRODUCE SOURCED FROM AFGHAN FARMERS
5. FARMERS ACHIEVE SUSTAINABLE INCOMES AND WE CREATE CARBON OFFSET
4. ONE YEAR OLD SAPLINGS ARE DONATED TO AFGHAN FARMERS CONTRIBUTING TO OPIUM FREE LIVELIHOODS
2. PLANT FOR PEACE SUPPLIES RETAILERS WITH VALUE ADDED PRODUCTS CREATING DEMAND FOR MORE AFGHAN PRODUCE
3. FOR EVERY PRODUCT SALE PLANT FOR PEACE PLANTS A TREE IN AFGHANISTAN
In Partnerships together our goal is to plant 1,000,000 hectares and generate economic sustainability for the agrarian community of Afghanistan. After 12 years, tree planting from sales of Plant for Peace products, supply of ingredients to major food companies, food security and forestry will generate up to $1.5 billion per annum for the agrarian community.
Will generate economic sustainability through sales of Plant for Peace Products. On average, the 1 million hectares will generate $7,000 plus per hectare per year.
Will be mainly applied to develop and maintain the total cultivated land, generate inputs for livestock, and provide long term income potential (i.e. timber)
Will be self-sustaining, but will not generate notable profits, i.e. the sales will cover input and labour cost.
*source: UNODC Afghanistan Opium Survey 2015
The social impact model of Plant for Peace is that “for every sale of a food product we plant a tree”. The following chart projects the number of trees Plant for Peace will plant in Afghanistan per annum, over the next 5 years, based on Plant for Peace product sales globally.
Based on the projected sales of Plant for Peace products, after 5 years, Plant for Peace will have planted trees in Afghanistan covering an area of 1,000,000 hectares. It takes approximately 5 years for the trees to produce a significant harvest, so as of year 10, the initial 5 years tree planting will generate revenues that contribute to the agrarian community of Afghanistan of approximately $700 million which is more than the revenue received by the farmers from opium production. After a further 8 years there will be an additional revenue for the agrarian community of $800 million from the timber.
In line with figures from the United Nations Framework Convention on Climate Change (UNFCCC) Kyoto Protocol, every tree planted offset one tonne of carbon emissions throughout the trees lifespan. Plant for Peace aims to plant 350 million trees in the next 5 years in Afghanistan which equates to 350 million tonnes of carbon emissions.
The carbon footprint of a UK household is 20 tonnes per annum, so the Plant for Peace tree planting programme in Afghanistan will carbon offset the entire United Kingdom for a period of over half a year.
The Kyoto Protocol states the goal of the EU is to reduce its carbon emissions by 21% over 15 years. The Plant for Peace Tree planting programme in Afghanistan alone will fulfil 1/8th of that goal for the United Kingdom.
Plant for Peace Foundation is establishing a national network of Community Groups in Afghanistan that will supply Plant for Peace with ingredients and is also overseeing the Tree Planting programme to plant the trees generated from Plant for Peace Product sales
The goal of Plant for Peace in Afghanistan is to commercialise and industrialise the horticulture sector. The largescale creation of jobs is inevitable with the Plant for Peace strategy ensuring markets for Afghan farmers produce and establishing supply chain infrastructure facilities in readiness for export to produce the range of Plant for Peace value added products. The Plant for Peace strategy creates this need for supply chain businesses to be established including grading / packing facilities, cold storage facilities and logistic operations creating a diverse range of jobs across the country.
The Plant for Peace Foundation Community Groups will ensure large amounts of Afghan produce is readily available for export. The Community Groups will supply the following produce, Pomegranate, Mulberry, Raisin, Apricot, Fig, Melon, Almond, Walnut, Pistachio and Pine Nut
Plant for Peace Foundation is funded by the Department of International Development (DFID), which is a part of the British Government.
1. Farmers grow, harvest and dry Pomegranate Leaf
2. Farmers deliver Pomegranate Leaf to Community Group Office & Storage Facility
3. Community Group Office gives the farmer a receipt for Pomegranate Leaf and logs the same in the Community Group Database
4. Community Group staff sieve / clean and vacuum pack the Pomegranate Leaf
5. Plant for Peace carries a quality standards check and purchases the Pomegranate Leaf from the Community Group. Community Group pays the farmers
6. Community Group puts the Vacuum Packed Pomegranate Leaf in cartons, labels the cartons, puts the cartons on pallets, shrink wraps the pallets
7. Plant for Peace organises logistics, transport company collects the Pomegranate Leaf from the Community Group Storage Facility
8. Transport company delivers Pomegranate Leaf to Herbal Tea production facility in UK
9. Production facility produces Plant For Peace Herbal Tea
10. Supermarket orders Herbal Tea from Plant for Peace
11. Plant for Peace implements a media campaign highlighting the work of the Community Group, CARD-F, Afghan Ministry of Agriculture, DFID/British Embassy Kabul and Plant for Peace
12. From the sale of every box of Herbal Tea Plant for Peace will purchase tree cuttings from the farmers and plant them in the Plant for Peace nursery in Kandahar. When the tree cuttings are one year saplings, Plant for Peace will donate them to the farmers
7 flavours in 2 formats - Single bars & Multipacks
6 flavours in 3 formats, 28g bags, 56g & 224g pouches