Story So Far

Jun 2017

New Fruit bar range goes on sale

Launch of new Plant for Peace fruit bar range in Sainsbury's and Waitrose.

May 2017

British Government support

DFID - Department for International Development, the British aid agency, supports Plant for Peace Foundation with funding to establish a Pomegranate Leaf Community Group in Kandahar Afghanistan.

Dec 2016

Pomegranate Leaf Herbal Tea

Plant for Peace develops a range of Pomegranate Leaf herbal tea.

Sep 2016

Sainsbury's agrees to sell new fruit bar range

Katherine Wilkinson, Buyer of Sweet Biscuits and Cereal bars at Sainsbury's agrees to sell the Plant for Peace fruit bars.

Aug 2016

Fruit bar designs

New Plant for Peace fruit bar range artwork design completed.

May 2016

Raw Cocoa coated Mulberry

Confectionary buyer at Sainsbury's confirms Plant for Peace Raw Cocoa Coated Mulberry taste great and confirms selling the range in Sainsbury's when ready.

Apr 2016

Branding agency helps Plant for Peace

Landor becomes branding agency for Plant for Peace and undertakes development of the Plant for Peace brand pro bono.

Mar 2016

Further support from Chief Marketing Officer at Sainsbury's

Sarah Warby introduces James Brett to President of EMEA at Landor, a global branding agency.

Feb 2016

Support from Sainsbury's Product development team

Susi Richards, Head of Product Development at Sainsbury's and Nicola Bramley, Senior Food Technologist in Sainsbury's Product Development kitchen take over product development of Plant for Peace products pro bono.

Jan 2016

Support from Chief Marketing Officer at Sainsbury's

Sainsbury's Chief Marketing Officer Sarah Warby, invites team at Sainsbury's to support Plant for Peace.

Nov 2015

Slow sales of original fruit bars

Sales of original Plant for Peace fruit bars are slow in Waitrose and Holland & Barrett.

Oct 2015

Sainsbury's say "NO" to selling original fruit bars

Sainsbury's decline selling original Plant for Peace fruit bars stating price point is too high, taste is too niche and artwork needs improving.

Sep 2015

Article in The Grocer magazine

The Grocer magazine covers a two page article of the story of Plant for Peace.

Aug 2015

Raw Cocoa coated Mulberry

Plant for Peace commences development of a range of Raw Cocoa Coated Mulberry.

Jul 2015

Ingredient preparation in Afghanistan

Plant for Peace establishes a Mill facility at the Sorting / Grading / Packing facility to commence fruit powder production.

Jun 2015

Article in Waitrose kitchen magazine

Waitrose magazine covers a two page article of the story of Plant for Peace.

Jun 2015

Ingredient preparation in Afghanistan

Plant for Peace establishes a Sorting / Grading / Packing facility in Afghanistan and trains Afghan male and female staff to prepare Afghan mulberry for export.

May 2015

Launch of original fruit bar range

Plant for Peace launches original fruit bar range in 250 Waitrose stores and all 770 Holland & Barrett stores.

Mar 2015

Holland & Barrett give huge support to Plant for Peace:

Holland & Barrett shows massive support of Plant for Peace by preparing a Plant for Peace free in store marketing campaign for the launch of the Plant for Peace fruit bars. The campaign involves posters outside their stores, digital advertising screens in store, product display stands next to the tills for maximum customer awareness, shelf barkers, twitter competitions and an article in the Holland & Barrett magazine "Healthy".

Feb 2015

Successful import from Afghanistan by road

Plant for Peace successfully import its first full lorry of mulberry by road from Kabul Afghanistan to major fruit bar factory in Austria.

Jan 2015

Outsourcing fruit bar production

Major snack bar factory in Austria agrees to produce Plant for Peace fruit bars.

Nov 2014

Rowan Atkinson supports Plant for Peace

Rowan Atkinson supports Plant for Peace with a Thank you message to the smallholder farmers who successfully passed the pomegranate seed to pomegranate powder training programme.

Jul 2014

Plant for Peace Foundation Pomegranate training programme

Plant for Peace commences a Pomegranate seed to Pomegranate training programme in Afghanistan for smallholder farmers.

Feb 2014

Chairman of Plant for Peace Foundation

Roddy Gow OBE becomes Chairman of Plant for Peace Foundation

May 2013

Strong support from new Trustee

Major General Arthur Denaro, previously Commandant of Royal Military College Sandhurst joins Plant for Peace Foundation as a Trustee

Jan 2013

Fruit bars

Using the newly developed Plant for Peace Afghan pomegranate powder, Plant for Peace commences development of the first value added product range. A four flavour range of organic yoghurt coated fruit bars.

Jul 2012

Freud Communications

Public relations company Freud Communications supports Plant for Peace.

Jun 2012

Plant for Peace Steering Group

The Plant for Peace Steering Group was formed in order to get the implementation of the Plant for Peace agriculture and horticulture development strategy for Afghanistan (2012

May 2012

Plant for Peace Foundation

Plant for Peace Foundation becomes a registered charity, registering with the UK charity commission, charity registration number 1148602.

Mar 2012

Royal Patronage from award winning environmentalist

HRH Princess Basma bint Ali becomes Patron of Plant for Peace.

Feb 2012

Turning pomegranate into powder

Plant for Peace starts the development of the first Afghanistan value added ingredient.

Oct 2011

The strategy paper

A generous grant from a Plant for Peace benefactor enabled the assembly of the Plant for Peace Implementation team to write a comprehensive strategy paper for the Afghan initiative.

Feb 2011

Planting of 1.9m pomegranate cuttings

In the 2011 planting season Plant for Peace planted 1.9m pomegranate cuttings in a large nursery and developed a further 20 smaller nurseries.

Aug 2010

Plant for Peace creates its own food company

To ensure sustainable livelihoods for the Plant for Peace farmers Plant for Peace Holding Ltd was incorporated as a commercial food company to develop food products and supply the international retailers.

Apr 2010

Name Change to Plant for Peace

With farming communities outside of pomegranate growing regions in Afghanistan becoming involved in POM354 a more meaningful was sought that encompassed all types of farmers produce and POM354 changed its name to Plant for Peace.

Mar 2010

105,000 pomegranate trees

In the 2010 planting season 800 farmers were trained and provided with planting materials to plant pomegranate orchards. 105,000 new trees were planted and support was given to the farmers for one year to ensure proper maintenance of the trees.

Feb 2010

Kandahar Jirga

Plant for Peace holds the Kandahar Jirga with 5,600 Elders attending.

Jan 2010

New Patronage for Plant for Peace

General Sir David Richards GCB CBE DSO, UK Chief of Defence staff and former Commander of International Security Armed Forces in Afghanistan becomes Patron of Plant for Peace.