Ulrich is an agricultural and horticultural economist, based at the research charity Garden Organic, UK. He is also a Senior Research Fellow at the Centre for Agroecology at Coventry University, UK. Ulrich has many years experience in academic research, policy and working within practical farms of any size and complexity. He also worked as a Professor at the University of Bozen-Bolzano, Italy, lecturing organic farming in the School of Economics and Management, and as a farm business consultant during the transition in East Germany and Eastern Europe. Previous academic research was in tropical and subtropical horticulture with projects in Israel and the Philippines.