Plant for Peace (Commercial)
Dez is an accomplished Food Marketer and General Manager with 30 years experience both internationally and in the UK. Experience gained mainly through leadership positions in Cereal Partners Worldwide (CPW) - a joint venture between Nestle and General Mills, created in 1990 as a global breakfast cereal business with sales today of 2 billion CHF operating in over 150 countries.
Dez started his career in consumer marketing becoming UK Marketing Director in 1998 before moving into senior general management roles where he was able to complement his marketing experience with broader strategic, commercial and operational experience. In 2007 Dez was promoted to Regional Director for South West Europe managing a £320m cereal business and becoming a member of the CPW Global Leadership team. In 2012 he moved to Sydney where he was Managing Director for the Uncle Toby’s cereal business across Australia & New Zealand, as well as being Chairman of the Australian Breakfast Cereal Manufacturer’s Federation (ABCMF). Dez brings to the charity a successful track record of market share growth and managing large food businesses