Plant for Peace (Commercial)

Plant for Peace (Commercial) is responsible for all commercial activity of the Plant for Peace Strategy.

Plant for Peace (Commercial) - Agreed Purpose

  • To create national, regional and international demand for produce produced by the smallholder farmers.
  • To develop infrastructure in Plant for Peace active territories to create food industry employment opportunities.
  • To establish Plant for Peace as an international brand and create revenues to help fund the work of Plant for Peace Foundation.

Commercial activity and Strategic Partnerships

  • Product development and Plant for Peace Own label Product launch.
  • Establish Value Added Food Product Manufacturing facilities in conflict territories.
  • Supply commodity to multinational food companies.

Plant for Peace (Commercial) 3-5 years

To ensure sustainability of the produce related cooperatives and so that demand meets the on-going supply of produce, strategic partnerships with multinational food companies are being established along with a range of new Plant for Peace branded product lines. These partnerships and product lines involve establishing supply chains and factories in Afghanistan utilising the high value horticulture produce. Five years from now Plant for Peace (Commercial) beneficiaries envisages the world’s largest food companies consuming the cooperatives produce as well as the Plant for Peace own brand product lines selling around the world.

Robert Smith

Robert Smith
Chairman

Robert’s career is primarily in farming and growing vegetables. He owns 1000 hectares of vegetable crops, conventionally and organically grown for major supermarkets including, Waitrose, M&S and Tesco.

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James Brett

James Brett
CEO

As Founder of Plant for Peace, James has overseen the development of the Plant for Peace strategy since early 2007.

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Dez Timmiss

Dez Timmiss
Marketing Director

Dez is an accomplished Food Marketer and General Manager with 30 years experience both internationally and in the UK.

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Sherilyn Shackell

Sherilyn Shackell
Advisor

Sherilyn is a social entrepreneur and is passionate about enabling people to be the best they can be. Sherilyn became a trustee of Plant for Peace in 2012.

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Adam Wylie

Adam Wylie
Board member

After Bristol University Adam joined the advertising industry, firstly at the DMB&B group and then Tequila, which he left 7 years later, as Managing Director, to found his own communications agency, 23red.

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Dr Majid Hashmi

Dr Majid Hashmi
Advisor Food Technology

Majid received an MSc in Food science and technology at the KPK Agriculture University of Peshawar, Pakistan and a Doctorate of Philosophy (PhD) at Massey University New Zealand.

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